How We Collect and Use Personal Information
We may share your personal information with a third party with whom we have a business relationship, such as a licensor or other rights holder (a "Business Partner"). For example, we may share your personal information with a Business Partner when you purchase that Business Partner's merchandise from us. Business Partners may use your personal information for their own business purposes, including to send you information about their products or services. You will need to contact such Business Partners to instruct such Business Partners directly regarding your preferences for the use of your personal information by such Business Partners (including if you would like to opt-out of receiving future emails from a Business Partner).
Data Retention. We will retain your personal information for as long as your account is active (as determined by us) and for a reasonable time thereafter. You may request that we deactivate your account at any time by contacting us at firstname.lastname@example.org. We also may retain your personal information for a longer period of time as needed to provide you services or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your personal information, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your personal information.
How We Collect and Use Non-Personally Identifiable and Aggregated Information
Non-Personally Identifiable Information Collected. Like many other websites and applications, we may automatically collect certain non-personally identifiable information regarding our Properties' users. Such information may include, without limitation, the Internet Protocol ("IP") address of your computer, your device ID, the IP address of your Internet service provider, your zip code, the date and time you access the Properties, the Internet address of a referring website, the operating system you are using, the sections or pages of the Properties that you visit, and the images and content viewed. Some of the ways in which we or the Properties may collect and use non-personally identifiable and aggregated information are further described below.
Clickstream Data. As you use the Internet, a trail of electronic information is left at each website you visit. This information, sometimes referred to as "clickstream data," can be collected and stored by a website's server. For example, clickstream data can tell the type of computer and browsing software you use and the address of the website from which you linked to the Properties. The Properties may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our Properties, how visitors navigate throughout the Properties and how we may tailor our Properties to better meet the needs of visitors. This information often will be used to improve our Properties and our services. Any collection or use of clickstream data will be anonymous and aggregated, and will not intentionally contain any personal information.
Interest-Based Advertising. We may engage third-party vendors to use non-personally identifiable information in connection with their own information to deliver targeted advertising to you when you visit our Properties or other websites. Cookies, described above, may be used in this process. For example, if you are searching for information on a particular product, our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called "behavioral advertising," is based on anonymous information and not on any personal information. As a result, we and our vendor know your interests, but do not know who you are in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please see the Opt-Out Process/Options and Additional Terms section below.
Location Information; Push Notifications. We may use our App to obtain the user's precise location if the user of the App permits the App to request and collect this information from the applicable mobile device. We also may determine your zip code from the precise location data received from the mobile device of an App user. Users of the Properties also may elect to provide us with their zip code directly. Unless specifically associated with personal information, zip codes are treated as non-personally identifiable information. We also may enable our App to offer automatic (or "push") notifications. We will provide push notifications only to those users who permit such notifications. If you have questions about location and notification privacy or other privacy issues that relate to the mobile service or your device, please contact your mobile service provider or the manufacturer of your device to learn how to adjust your settings.
How We Use Non-Personally Identifiable Information. Your non-personally identifiable information can be used by us for any lawful purpose and may be shared with any number of third parties. Such information may be permanently archived for future use. Some examples of how we may use non-personal information are for system administration purposes, analytics and to improve the Properties. Other examples of how we may use such information are provided above, such as "Interest-Based Advertising" and push notifications. We also may use general location data, preferences, or other information received from the Properties, including through your mobile device such as through the App, to send you tailored marketing messages. Additionally, we may use non-personally identifiable information to engage in interactive, real-time discussions with users, which we or the users may initiate.
How Can You Opt Out?
Opt-Out Process/Options. There are several ways in which you may opt out of the various programs and services we provide. Some of the ways in which you may opt out are described below.
Opting Out of Our Services. If you receive an email from the Website, you may (i) unsubscribe from all future unsolicited emails from the Website through a link, typically at the bottom of the e-mail, or (ii) use our email preference center, also typically available through a link at the bottom of the e-mail, to opt out of receiving certain types of Website emails from us while continuing to receive other types of emails. If you have an account with the Website, you may opt-out of some or all future unsolicited communications by updating your account's personal information settings. If you participate in our referral program, the friend you referred may contact us at email@example.com to opt out of future communications from us. On most devices, App users may opt out of mobile communications from us via their device settings (mobile browser cookies require a separate opt-out, as explained below). In addition, you may request that we delete your personal information by emailing your request to firstname.lastname@example.org and we will process your request within a reasonable time after receipt, subject to our rights under the Data Retention section above.
How Can You Access Your Personal Information?
You may request access to your personal information by contacting email@example.com. Subject to certain exceptions prescribed by law, you will be given reasonable access to your personal information, entitlement to challenge the accuracy and completeness of the information and the ability to have it amended as is appropriate. You can help us maintain the accuracy of your information by notifying us of any changes to your personal information.
Is Your Personal Information Secure?
When you enter sensitive information, such as a credit card number on our order forms, we encrypt the transmission of that information using secure socket layer technology. We use reasonable security measures to protect the confidentiality of the personal information submitted to us both during transmission and after we receive it. However, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.
Can Children Use Our Properties?
We are committed to the preservation of online privacy for all of our visitors, including children. We sell products intended for purchase by adults (i.e., those age 18 or older). If you make a purchase on our Properties, you are representing that you are an adult. Consistent with the Children's Online Privacy Protection Act, we will not knowingly collect any personal information from children under the age of 13 without the consent of that child's parent or guardian. If you are a child under the age of 13, you are not authorized to use the Properties without consent from your parent or legal guardian. If we become aware that personal information from a child under 13 has been collected without such child's parent or guardian's consent, we will use all reasonable efforts to delete such information from our database. If any parent, guardian or other responsible adult becomes aware that we have collected personal information from a child under the age of 13, please contact us at firstname.lastname@example.org.
What about Third-Party Websites and Social Media Services?
Other Notices and Important Information
Contact Information. Up Or Down, LLC.s, Inc., Maple Ave. Islip, NY 11751.
Last Updated June 23, 2017